Improving the Connection with Your Prospects and Clients

by Hugh Massie 11/2/2009 8:25:00 AM
Have you considered what is going to propel growth in your business in the coming months and years? Schwab conducted a research study in March 2009 which shows the greatest 3 enablers of growth are:

1. Closing the deal with prospects - 75%
2. Maintaining quality service - 73%
3. Adding new technology for scalability - 67%

So what is your strategy for closing more prospects more quickly and improving client service? How are you going to maintain and enhance your client service? Success comes back to the old adage "know thy client". People pay lip service to this, but do they really do it? And how well?

My view is that you will not know the motivations of your prospects and clients and how to communicate with them until you objectively know their DNA behavioral style. Once you know their DNA you can more quickly build a deeper relationship and also match them with the right choices for purchasing your products and services. Trust will be developed very quickly and your sales will increase.

This is the foundation of our DNA Marketing system (go to www.dnabehaviormarketing.com). Our DNA Marketing system provides you with an online behavioral marketing system whereby all of your prospects and clients can complete a profile online on your website. From there you will be able to seamlessly communicate with the prospects and clients on their terms and also customize your product and service offerings based on who they are. Using this system will deepen and scale your marketing. Also, this approach addresses one of your greatest barriers to growth which is not having enough time for business development and marketing.

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3/15/2010 2:24:14 PM

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Hugh Massie’s blog uses cutting edge research and behavioral insights to give you powerful solutions for client centered financial planning, building enhanced client relationships and practical ideas for managing the human side of your business and improving ROI.

Author

Name of authorHugh Massie

Hugh is the President and Founder of Financial DNA Resources, a leading international Financial Behavior Consulting firm. He has 22 years of unique and diverse financial and business advisory experience. Hugh has worked with financial advisors, professionals, and coaches from all over the world to provide client centric solutions. His educational programs and services are internationally recognized and centered on client discovery, business and personal development, practice management and improving human performance to increase ROI.



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